Retail Media Product Management, Innovation & Growth | Building Data-Driven Ad Solutions | First-Party Data Champion | Clean Room Tech | Measurement & Monetization
?? Good conversation, sharp minds, and a future-forward topic — enjoyed being part of the Agentic AI panel at the Salesforce world tour event to explore how Agentic AI is redefining the future of e-commerce, retail media, and personalization.?? ?? ?? We dove deep into:?? ?? How AI agents can transform retail media—from autonomous bidding to campaign planning & execution?? ?? The evolution from segmented personalisation to dynamic, goal-driven shopping journeys.?? ?? What it takes to scale Agentic systems—data readiness, orchestration layers, and responsible governance.?? ?? The most exciting part??? We’re moving toward a world where every shopper, marketer, and merchant has their own AI agent—acting, adapting, and optimizing in real time.?? ?? Thank you Salesforce for hosting a forward-looking conversation. Imran Patel And kudos to everyone who’s pushing the boundaries of what’s possible with AI. The future isn't just intelligent—it's Agentic. ????? ?? #AgenticAI #EcommerceInnovation #RetailMedia #AIInMarketing #Salesforce #FutureOfRetail #Personalization #AICommerce #ThoughtLeadership
Strategic Account Director | Salesforce | Middle East | UAE & KSA | Helping Enterprises Realise Digital Transformation Value | Education Advocate | Parent Governor & Board Member (Hockerill College) | Board of Trustees
1 个月Thank you, Akshay Singh ?? It was a pleasure co-hosting the panel session with Dr Nelson Sam We delved into future-looking industry trends, and it's clear the future is most definitely bright, especially for Retail in an Agentic world! ;-)